An objective is a short statement of the desired outcome to be accomplished over a short time frame.

The timeframe is usually one year.

• Objective is supertype of data quality objective.
• Objectives and goals both refer to the desired outcomes that a person or oranisation wants to achieve.

• Earn a minimum of 15% return on investment in a fiscal year
• Increase the company’s market share to 7% by the end of the next fiscal year
• Cut down the operating costs by 10% within two years
• Reduce the response time for sales inquiries to 12 hours by the end of this quarter

Indeed. Difference between goals and objectives.