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general_term:goal

Goal

Definition

A goal is a short statement of the desired outcome to be accomplished over a long time frame.

Note

  • The timeframe is usually three to five years.
  • It is a broad statement that focuses on the desired results and does not describe the methods used to get the intended outcome.
  • In the OGSM-model the meaning of objectives and goals are reversed.

Relation

Goal refers to desired outcomes
Goal has similarities to objective

Goals and objectives both refer to the desired outcomes that a person or organisation wants to achieve.

Examples

  • Maximizing profits
  • Growing revenues
  • Increasing efficiency
  • Providing excellent customer service
  • Becoming an industry leader
  • Creating a brand
  • Becoming carbon-neutral

Reference

general_term/goal.txt · Last modified: 2024/03/08 13:33 (external edit)