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--- general_term:objective [2023/02/22 21:26]
peter created
+++ general_term:objective [2024/03/08 13:33] (current)
@@ Line 2: / Line 2: @@
 ===Definition===
-An objective a [[data_concept:object|thing]] aimed at or sought.
+An objective is a short statement of the desired outcome to be accomplished over a short time frame.
+===Note==
+  * The timeframe is usually one year.
+  * In the [[general_term/ogsm-model|OGSM-model]] the meaning of objectives and [[general_term/goal|goals]] are reversed.
+===Relations===
+|Objective| is parent of |[[data_quality_management_system:data_quality_objective|data quality objective]]|
+|Objective|has simularities with|[[general_term/goal|goals]]|
+Objective and goals both refer to the desired outcomes that a person or organisation wants to achieve.
+===Examples===
+  * Earn a minimum of 15% return on investment in a fiscal year
+  * Increase the company’s market share to 7% by the end of the next fiscal year
+  * Cut down the operating costs by 10% within two years
+  * Reduce the response time for sales inquiries to 12 hours by the end of this quarter
+===Reference===
+Indeed. [[https://www.indeed.com/career-advice/career-development/difference-between-goals-and-objectives|Difference between goals and objectives]].
+{{tag>All DUMS}}