A goal is a short statement of the desired outcome to be accomplished over a long time frame.

The timeframe is usually three to five years. It is a broad statement that focuses on the desired results and does not describe the methods used to get the intended outcome.

• Maximizing profits
• Growing revenues
• Increasing efficiency
• Providing excellent customer service
• Becoming an industry leader
• Creating a brand
• Becoming carbon-neutral

Indeed. Difference between goals and objectives.