Continual improvement is the recurring activity to enhance performance.

The process of establishing data quality objectives and finding opportunities for improvement is a continual process through the use of audit findings and audit conclusions, analysis of data, management reviews or other means and generally leads to corrective action or preventive action.

• Continual improvement is subtype of action.
  
• Continual improvement is an element of a data quality management system.
• Continual improvement is promoted by leadership.
• Continual improvement is promoted by data quality objectives.
• Conintual improvement is promoted by management reviews.
• Continual improvement is promoted by internal audits.
• Continual improvement is promoted by data quality issues.
• Continual improvement is promoted by data quality risk analysis.

ISO 9000 (2015). Quality management systems – Fundamentals and vocabulary.