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Stakeholder Analysis


This factsheet describes knowledge about Data Quality Stakeholder Analysis in a nutshell. A DQ Stakeholder Analysis is highlighted from different angles in a structured way.


A stakeholder is any group or individual who can affect or is affected by the achievement of the organization’s objectives (Friedman & Miles, (2006).

A Data Quality Stakeholder Analysis is an overview of all stakeholders and their interest (requirements, needs and expectations) concerning data quality.

A Stakeholder Rating Map is a form of visualization using a quartered chart to show stakeholders in terms of interest and influence/power. See figure 1.

Note: Interest indicates stakeholders’ likely concerns, whilst Influence indicates their ability resist your recommendation or change.

Figure 1: Two Stakeholder Rating Maps


Interested parties


Purpose of a DQ Stakeholder Analysis is to consider the requirements, needs and expectations of the stakeholders when managing the DQ Policy, the Critical Data Elements (CDE) and Quality Objectives.

Purpose of Stakeholder Rating Map is to prioritize the interest (needs) of stakeholders considering their influence.

Procedure to manage DQ Stakeholder Analysis

Phase Activity
Plan • Plan the DQ Stakeholder Analysis
• Identify the DQ Stakeholders
• Identify the requirements, needs and expectations of the DQ Stakeholders.
• Rate the influence and interest of the DQ Stakeholders
• Compose a Stakeholder Rating Map
• Compose the DQ Stakeholder Analysis
Do • Consider the DQ Stakeholder Analysis when managing the other elements of the DQ management system, e.g., DQ Policy, CDE’s and Quality Objectives.
Check • Review/evaluate the DQ Stakeholder Analysis
Act • Adapt the DQ Stakeholder Analysis to new insights and circumstances

Characteristics and requirments

Characteristic Requirement
Completeness of the DQ Stakeholders Analysis Alle relevant stakeholders are mentioned in the DQ Stakeholder Analysis
Currency of the DQ Stakeholders Analysis The DQ Stakeholder Analysis is up to date


Stakeholder Analysis is considered while managing Critical Data Elements, the Data Quality Policy, and Data Quality Objectives.


Examples of DQ Stakeholder categories are data consumers, Chief Information Officers, data owners, data stewards, staff, data suppliers.

Example of a DQ Stakeholder Analysis

Stakeholder categories Interest (requirements, needs and expectations) of the stakeholder Interest of the stakeholders Influence or power of the stakeholders
Data consumers • Data quality meet the requirements High High
Data suppliers • Data will be accepted ‘as is’ High Low
Chief Information Officer • Sufficient capacity and competency regarding DQ Middle High
Data Owners • Support from management and data stewards
• Sufficient capacity
High High
Data Stewards • Support from management
• Sufficient tooling
Middle Middle
Staff • Adequate data quality so they can do their jobs properly High Low


DAMA (2017). DAMA-DMBOK. Data Management Body of Knowledge. 2nd Edition. Technics PublicationsLlc. August 2017.

DAMA Dictionary of Data Management. 2nd Edition 2011. Technics Publications, LLC, New Jersey.

Friendman, A.L., Miles, S. (2006). Stakeholders-theory and practices. NewYork, Oxford University press, Inc.

ISO 9000:2015. Quality Management Systems – Requirements.

ISO 9001:2015. Quality Management Systems – Fundamentals and vocabulary.


Members of the Working Group of Data Quality of DAMA-NL.

data_management/data_quality/stakeholder_analysis.txt · Last modified: 2022/03/08 18:47 by rene