=====Objective=====

===Definition===
An objective is a short statement of the desired outcome to be accomplished over a short time frame.

===Note==
  * The timeframe is usually one year. 
  * In the [[general_term/ogsm-model|OGSM-model]] the meaning of objectives and [[general_term/goal|goals]] are reversed.

===Relations===
|Objective| is parent of |[[data_quality_management_system:data_quality_objective|data quality objective]]|
|Objective|has simularities with|[[general_term/goal|goals]]|
Objective and goals both refer to the desired outcomes that a person or organisation wants to achieve.

===Examples===
  * Earn a minimum of 15% return on investment in a fiscal year
  * Increase the company’s market share to 7% by the end of the next fiscal year
  * Cut down the operating costs by 10% within two years
  * Reduce the response time for sales inquiries to 12 hours by the end of this quarter

===Reference===
Indeed. [[https://www.indeed.com/career-advice/career-development/difference-between-goals-and-objectives|Difference between goals and objectives]].

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