=====Goal=====

===Definition===
A goal is a short statement of the desired outcome to be accomplished over a long time frame.

===Note==
  * The timeframe is usually three to five years. 
  * It is a broad statement that focuses on the desired results and does not describe the methods used to get the intended outcome.
  * In the [[general_term/ogsm-model|OGSM-model]] the meaning of [[general_term/objective|objectives]] and goals are reversed.

===Relation===
| Goal  | refers to            | desired outcomes                      |
| Goal  | has similarities to  | [[general_term/objective|objective]]  |
Goals and [[general_term/objective|objectives]] both refer to the desired outcomes that a person or organisation wants to achieve.

===Examples===
  * Maximizing profits
  * Growing revenues
  * Increasing efficiency
  * Providing excellent customer service
  * Becoming an industry leader
  * Creating a brand
  * Becoming carbon-neutral

===Reference===
Indeed. [[https://www.indeed.com/career-advice/career-development/difference-between-goals-and-objectives|Difference between goals and objectives]].

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